Tiger Woods gave a great “explanation of things” this morning. The pre-event build-up was tremendous. Tiger was vilified relentlessly for “orchestrating” the meeting. Tiger is the biggest personality from any walk of life in the world. He has always maintained full control of matters about him. He has earned that, and the public must respect that. I think it’s great that he has tried to shield his wife and kids from the non-stop prying of the media and public. He is the star, not his family. Why can’t people respect that? I think Tiger did a great job explaining what’s going on today. I think he was honest and forthright, and anything beyond what he covered today is nobody else’s business.

In my opinion Tiger owes nobody an apology for his past behavior except his wife and family. He should have never gotten married in the first place. Good looking masculine stars that travel the world have temptations thrown before them all the time. With Tiger, this will never change because when he becomes an “elder” of the golf world, the attraction to his star power and wealth will still be there. What Tiger did is not unusual. This is what guys do in his position. Being a huge fan of Tiger’s, I’m afraid that “forcing” this marriage to continue and this nonsensical “sex addiction” therapy will only hamper his ability to continue on top of his golf game and his ability to stay on top of the golf world. Yes, I feel bad for Tiger and I feel bad for his family. But I believe this is a result of a marriage that should have never been. I wonder how much of the marriage was a product of his handlers and sponsors telling him to get situated in a nice marriage that will be good for pushing their products. Hmmm.

Tiger will bounce back though. He has a stronger will than anybody I have ever known or known of in my life. He will literally “will” himself back to the top. I will back him all the way!

Toyota, on the other hand, has almost gotten to the point of permanent damage. With two more huge recalls announced this week, the hole is just getting deeper. Now with millions of vehicles world-wide subject to recall, the world is now wondering what kind of quality control process does Toyota use and how have they been so successful in hiding it for so long?

In Toyota’s march to overcome General Motors to become the”biggest” car company in the world, did they focus so much on that goal that they forgot what got them rolling in the first place. Toyota’s growth began as a result of building great quality vehicles and growing a network of happy and loyal owners. I suspect that aspect of the equation got lost in the desire to be number one. Toyota was lauded at their ability to swing with the market so quickly. At one point, they offered more SUV’s than any other company, they lead the way with hybrid technology and production with the Prius and were the first to challenge Detroit in the production of full size pick-up trucks. But at what cost? Time will tell, but I think Toyota and the U.S. government better come clean soon.

Why did I say that? Toyota has on the payroll, in their Washington DC offices, two former NHTSA staffers as “lobbyists” I guess. There was a little blurb in the local paper here last week about two sizable potential recalls from 2002 and 2003 that were squelched by Toyota and the NHTSA. The “insiders” from Toyota convinced the NHTSA to not force a recall, but to let Toyota handle the problems with internal service bulletins. I was with Nissan at the time and I always wondered why Toyota never seemed to get hit with recalls. Nissan was always out front with handling quality issues with their vehicles, they seemed to never wait for the government to force them to engage recalls. In the long run, I appreciate that, because now who is the credible company? All the auto manufacturers lobby in DC, I’m just not sure to what level of inside help they have.

My advice to Toyota; come clean now with your owner base and the public. The longer you avoid it, the harder it’s going to be to win them back. Gosh, I’m not sure I’d like to be selling Toyota now! Anyway, as I’ve said for the past few years, all car companies make good cars, including Toyota, so you’re probably not going to make a mistake by buying any of them. My preferences now are Nissan, based on the decades of great quality vehicles they have produced, Ford and GM vehicles because the market has forced them to improve and they have, and for sheer quality and value, Kia and Hyundai. Thank you, and have a great weekend.
Cam Obert



  1. Dan Bennington Says:

    Wow, two articles in one week that I agre with. Keep it up big dog.

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