HOW DO THE TOYOTA AND HONDA SNOBS FEEL NOW?

2010 Buick LaCrosse

2010 Buick LaCrosse

Since I spent over twenty-five years in the auto sales business, the last eight with a dual dealership of Nissan and Kia, I feel I must comment on the current state of affairs at Toyota and Honda. Finally, Toyota is getting the notoriety it has avoided over the years. For some reason, and I’m not sure why, the past major recalls at Toyota have been pretty hush-hush. For years I would read the industry periodical “Automotive News”, which every week posted the current recall and service bulletin lists of all the auto manufacturers. Toyota had its share of recalls and service bulletins, but it never seemed to get publicized! Probably because they hidden as “service bulletins”, meaning an owner is notified to bring their car in for a non-safety related repair. Honda has been able to dodge that bullet too! You’re thinking the situation is because Toyota and Honda build better cars. Not really, most of their problems fall under the nuisance problem category.

I noticed on this round of Toyota recalls, owners of their product with serial numbers beginning with a “J”, did not have to bring the car in for service. That means it was built in Japan. The lesson learned here would be they build better cars in Japan! At one time, that was a definite fact. At Nissan for instance, the products coming from Japan seemed to be much better than the ones produced in Tennessee, Mississippi, or Mexico. Now, however, the domestic auto companies, Ford, GM, and Chrysler are building great cars that have actually been surpassing the quality of the top Japanese products, Camry and Accord. The only thing I can surmise is that the Japanese companies are using non-union workers and the domestics are employing union workers. Also, the American car companies have had to rise to the occasion because of sagging sales and lost market share. They have decided if they build a better product, the business will come back. It sure looks like it’s starting to work. Ford posted their first profitable year in 3 years in 2009 and GM made great gains in the market as they roll out new product. And all the new product, from both companies, has been winning the quality surveys and they are winning in the showrooms.

For several years I had to listen to Toyota and Honda owners tell me in my Nissan showroom how great their cars were. We always had a tough battle with the loyalty that Toyota and Honda had developed over the years with their owners. It was quite admirable. I think now, however, their faith be shaken. It is time to start looking at the domestic products. They not only compare with the imports, usually they are not superior to the imports. In the mid-size car class now, I doubt there is another car that can compete with the Buick LaCrosse. For style, innovation, value, performance, and economy, I doubt you’ll find another as good.

As a sales rep of a great product line, Nissan, it was tough to listen to the crap from Toyota and Honda owners and dealers. Nissan was and is a great car maker and never had to take a back seat to the other Japanese companies. Automobiles are an emotional thing. We were always taught to stoke the customers’ emotions, to get them in a “buying” frame of mind. The car buying experts are always advising the customers to take their emotions out of it so they can make an educated and wise decision about their purchase. You can’t take emotion out of a car purchase because cars are an extension of us. Cars cost a lot of money so of course your emotions can run wild. We generally keep cars a long time, so we need to be sure we are making the right decision!

Watch the domestic product lines, they are now really good. Toyota and Honda still build great cars, but fro a personal point of view, I”m glad they finally got nailed. If you have suggestions for people in the market or thinking about it, relay your comments. Remember, all auto manufacturers now build good cars. Mostly it comes down to your choice of style, comfort with the dealer location, and comfort with the dealer personnel. I absolutely recommend buying locally if you can. Don’t waste your time and money looking all over the place for the “best deal”. You’ll find that all the dealers can make the same deal for you. Just do your homework ahead of time, decide how much you want to spend for the car you have chosen, and ask the dealer if they’ll do it. Simple! They want your business and they will work to earn it. Thank you, good luck if you’re in the market, and don’t be afraid of car companies that have experienced recalls.
Cam Obert

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3 Responses to “HOW DO THE TOYOTA AND HONDA SNOBS FEEL NOW?”

  1. Dan Bennington Says:

    Wow, when you stay away from the political bull shit, you are enjoyable to read. Keep it up.

  2. tomobert62 Says:

    Love our Edge!

    Your older brother

  3. Watch Shrek Says:

    I usually don’t write comments on articles, but your article encouraged me to commend your writings. Thanks for writing this, I’ll make sure to bookmark your blog and come back occasionally. Happy blogging.

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